adam j. sontag

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Alabama Crimson Tide beat the Florida Gators

On Saturday Alabama Crimson Tide beat the Florida Gators and went to the Sugar Bowl against Miami.

On Saturday Alabama Crimson Tide beat the Florida Gators and went to the Sugar Bowl against Miami.

I didn’t know it at the time, but I was watching the first ever SEC Championship Game, which was actually the first college football conference championship game, full stop. Who cares? Not me! The 1992 season represented the apex of my interest in the college flavor of gridiron football, which has declined steadily since. Not that I’ve been missed – college football was booming then and has only become more lucrative. New bowl games have proliferated at the rate of one per year over the last two decades. I used to wonder why this was the case, until I found out that each of the participating institutions is awarded a large cash bounty! Unfortunately, this industry is built on the backs of young men who are largely being chewed up and spit out. (If you have time for nearly 15,000 words on this subject, there’s this seminal Atlantic article.)

If, on the other hand, your immediate reaction to this illustration was “Hey, I want to pour that on some meat!” you’re not alone.

mmmmmmm

A1 is one of the most popular condiments in the world, so I was concerned when I found its website was a dated crapfest. I was momentarily relieved to find the purveyors of a1sauce.com are just the Canadian manufacturers, only to find that American distributor Kraft Foods runs this even-more-Flash-infested, big-budget monstrosity only an ad exec could love. With such deep coffers, it’s no surprise that they’ve also got their own bowl game, the Kraft Fight Hunger Bowl!

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